Extend the reach of your laboratory products and identify new and growing end-user markets
Laboratory activities, from research to clinical support, present some of today’s most demanding markets. The use of complex methods, diverse applications, increasing specialisation and drives to reduce costs while improving performance, present many challenges to developers and suppliers. However, this is where Laboratory Markets can help. We have developed tools that greatly assist business decisions in these fields. We analyse in depth the specialised products used in laboratories, from reagent level upwards. These findings profile and quantify the routine and evolving laboratory needs of scientists and clinicians and we provide this information to suppliers to support their commercial decisions. This market intelligence enables companies to expand the market reach of their laboratory products and identify new and growing client needs. To find out more about how we can help your marketing and sales activities, please use our
Identify new market opportunities and find out where they will be found over the next three years
Our market studies identify and profile laboratory products used by research scientists and clinicians. These include instrumentation, ancillaries, consumables, kits and reagents, as well as associated methods and applications. Our studies also provide extensive details of the clients using these products, including organisation names. To us, understanding the fine detail of these activities is vital. Not only does this enable us to accurately profile products being used, but why they are being used too. We compile and analyse these findings to help suppliers understand end-user needs and to identify new market opportunities. However, there is a second and equally important reason for our detailed approach. We also use our findings ourselves, to identify leading market areas and where we believe the greastest growth and most important opportunities will be seen over the next three years. These findings are based on factual product-related information and these support decision-making in marketing and sales, innovation and strategy. We also carry out customised research, to meet clients’ own specialised needs.
There are two aspects to our approach in market research. Firstly, when we carry out our studies we focus exclusively on laboratory products, methods and applications. These products include instrumentation, ancillary systems, kits, assay, reagents and consumables. This product-based analysis is presented in our market reports, which also analyse these activities globally, by country, organisation types and across other areas. Our purpose in taking a product-based approach is to provide both detailed and factual information on the practices and activities of laboratory scientists and clinicians in specialised areas. This approach also goes some way to explaining why specific products are used, current thinking on the directions these activities are taking and the underlying reasons on the part of laboratory end-users, which in turn identify needs and the drivers affecting these markets. In the second stage of our approach, we use this detailed information ourselves to identify other laboratory organisations working in the same specialised areas. Here we establish an extensive study file of end-users and organisations working in these fields. Our product consists of a market report, which analyses the findings of the study, together with two searchable study files. The first of these files is compiled during the study itself, while the second identifies extensive numbers of other organisations operating in the same laboratory areas. This approach to our market research enables us to provide a comprehensive package of valuable market information to suppliers, from detailed product-related information on how scientists and clinicians carry out their work in the laboratory, to the many other organisations working in the same areas, as a valuable source of qualified market prospects.